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CASE STUDIES

DEELEY HARLEY-DAVIDSON CANADA

Deeley Harley-Davidson® Canada is the exclusive Canadian distributor of Harley-Davidson motorcycles, Genuine Motor Parts and Accessories, and MotorClothes® apparel, which are provided through a national network of 71 authorized Harley-Davidson Retailers. Office and distribution warehouse facilities are located in Richmond, British Columbia, and Concord, Ontario.

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BUSINESS NEEDS

As part of a unified retail technology strategy, Deeley Harley-Davidson Canada wanted to provide their retailers with a versatile mobile loyalty & rewards solution that would integrate tightly with their advanced retail management systems and that would reflect the individuality of their independent retailer network while maintaining a strong brand experience consistent with their iconic heritage. They wanted to leverage socilogica‘s rewardlogic mobile loyalty marketing system as a key tool in delivering the premium customer experience that their customers have come to expect. They wanted more than to simply reward their customers for purchases; they wanted to use logica1 to begin building customer stories to create loyalty experiences. Experiences that involve customers and reward them for engaging in all sorts of ways from attending special events, to posting online stories about their Harley-Davidson lifestyle.


BUSINESS SOLUTION

socilogica designed and implemented a fully customized national Harley-Davidson rewards program for retailers called Riderpoints. Retailers were migrated from existing programs while others were launching for the first time and each retailer worked with socilogica to design a program that was unique to their needs, yet still maintained the overall Harley-Davidson brand experience. Through rewardlogic, Harley-Davidson customers are empowered to manage their own rewards. They can choose their rewards and how they spend their points. It also gives retailers the ability to add a higher level of service by giving them the ability to quickly look up a customer’s points and rewards options and redeem rewards for their customers. It also automates processes like RSVP and check in to special events and prize draws. In conjunction with the implementation of rewardlogic, socilogica also provided custom campaign services using rewardlogic’s campaign builder to execute and manage a national campaign aimed at increasing membership, increasing online social activity, store visits and customer purchases.


BUSINESS RESULTS

Since its inception in Fall of 2013, Harley-Davidson’s Riderpoints membership has continued to increase along with brand related online social activity and customer store visits. Average spending from members vs non-members is as much as 4x higher. Data from national campaigns shows a 300% rise in social sharing of Harley-Davidson products by RIDERPOINTS members, and a 143% rise in overall CDI (customer digital interactions). Each campaign continues to yield rich customer data and key information into how to better server Harley-Davidson customers and improve customer engagement. Check out Barnes Rider Rewards program for a great example of Rewardlogic in action.

MARK JAMES GROUP YALETOWN, VANCOUVER

Yaletown, one of Vancouver, BC’s trendiest neighborhoods, is filled with sidewalk cafés, trendy restaurants, a thriving nightlife scene, and intimate boutique hotels.

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BUSINESS NEEDS


Savvy Yaletown customers are particularly hungry for a fresh approach. Yaletown Vancouver needed a way to keep urban professionals engaged in their business community throughout the day and into the night. Leading the charge for Yaletown, the Mark James Group (including the Yaletown Brew Pub, The Distillery, and Paulie’s), needed a way to connect with their customers in real-time, allowing them to draw crowds during slow periods, and reward regular customers in a personal way.


BUSINESS SOLUTION


socilogica worked with the Mark James Group to develop the first table management and reward redemption solution in Vancouver. Over the course of development the solution was refined to include support for personal iPhone and Android devices used by serving staff to enable them to easily redeem rewards for groups of customers while still managing payment devices.


BUSINESS RESULT


The Mark James Group used Rewardlogic Apps and Mobile to give their customers a new rewards experience unlike anythng availabe. At the end of the project it was determined that with the addition of Rewardlogic Beacons, this solution would provide Yaletown diners with new and compelling features designed to enhance the customer dining expereince.


BARNES WHEATON AUTO GROUP

With 5 locations in the lower mainland of British Columbia, Canada, the Barnes Wheaton Auto Group consists of 3 GM dealerships and 2 Harley-Davidson Dealerships.

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BUSINESS NEEDS


Barnes Wheaton Auto Group needed to replace their old Rewards Program with a more automated solution that would provide real-time rewards to their customers and have the ability to align with the long term marketing plan to engage with customers online through mobile devices and social networking. They needed to integrate more than one POS system and to provide a seamless customer experience for their customers that shopped at their Harley-Davidson and GM dealership in the one of the busiest and most affluent regions of Canada.


BUSINESS SOLUTION

socilogica designed a unique program for Barnes Wheaton that allows their customers to receive points and redeem rewards at any of their auto or bike dealerships. Customers are synchronized between each dealership every few minutes giving customers that instant gratification that is a great customer service experience. Barnes Wheaton also implemented Rewardlogic Beacons that reward their customers every time they visit and give them updated promotions as they move around the dealership.


BUSINESS RESULT

Barnes Rewards is one of the leading national programs with thousands of active members and over 300% growth in new member’s year over year. Their multi-tier membership programs allows them to reward all type of customers isolating the top customers to ensure that each member receives the best possible customer experience. One of the most innovative retailers in our network, Barnes Wheaton will continue to leverage the power of the Rewardlogic Customer Experience platform paving the way for younger customers with cutting edge technologies designed to keep them engaged and coming back.

TREV DEELEY MOTORCYCLES

Founded in 1917, Trev Deeley Motorcycles is one of Harley-Davidson’s oldest and finest dealerships. From their selection of bikes and merchandise to their motorcycle museum, they have preserved the rich heritage of such an iconic brand.

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BUSINESS NEEDS

The team at Trev Deeley are committed to providing their customers with exceptional products and services and unique customer experiences. In keeping with this Trev Deeley Motorcycles wanted to ehnace their customer shopping experiences by exporing ways in which technology could help.


BUSINESS SOLUTION

socilogica worked with Trev Deeley Motorcycles to design the perfect program tailored to their customer's personal taste. Leveraging Rewadlogic Apps and email system to engage their customers and combining these with special events and ongoing promotions, Trev Deeley Motorcycles has implemented a simple but powerful program that continues to grow each year.

BUSINESS RESULTS

Trev Deeley Rewards has seen outstanding long term growth in their membership program with new membership growth of close to 300% each year and customer engagement at all membership levels. As one of the leading retailers using Rewardlogic email to enahance their Rewards program, their members are leading the nation in purchases.

TWIN LAKES GOLF

Twin Lakes Golf Resort is an 18-hole regulation length golf course and RV Park located in the South Okanagan, British Columbia.

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BUSINESS NEEDS

After experiencing a downturn in both sales and membership, golf courses across the globe are now making their way “out of the rough”. With such a seasonal enterprise, Twin Lakes Golf Resort needed to capitalize on an opportunity with their customer base, and socilogica’s rewardlogic mobile loyalty marketing system gave them the solution to do so. To entice new customers and re-engage existing members, Twin Lakes required a flexible loyalty and rewards program based on customer activity around the resort.


BUSINESS SOLUTION

socilogica created MyGolfPoints: a fully adaptable rewards program for Twin Lakes Golf Resort. MyGolfPoints gives customers the ability to manage their own points and rewards online or via the mobile App. When customers visit the resort, they can complete various activities, or unlock scorecard achievements to earn points that are added to their account by the retailer in real-time using the rewardlogic system. Twin Lakes was able to customize the eligible activities and the corresponding points awarded to customers based on their business needs.

BUSINESS RESULTS

The easy-to-use configuration of the Rewardlogic Mangager makes it easy for The Twin Lakes staff to look up customer information and redeem customer rewards. With the ability to add new activities for customers instantly, Twin Lakes is able to dynamically engage their customers and give them a reason to keep coming back.

MOTOSPORT PLUS

Motosport Plus is Kingston Ontario's premier provider of Harley-Davidson and Honda Motorcycles. They are the proud winners of the Harley-Davidson Diamond Award and Central Dealer of the Year.

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BUSINESS NEEDS

MotoSport Plus wanted to upgrade their existing rewards system to be more versitile and responsive to their customers and handle both the Harley-Davidson and Honda sides of their business. They were looking for a system that could handle a high volume of sales activity and reward their customers quickly and automatically.

BUSINESS SOLUTION

socilogica upgraded MotoSport Plus and migrated all their previous membership data so that their members would have a seemless experience. All points and rewards were imported into Rewardlogic and members were notified the next morning of their new program with updated points balances and their old coupons now available through Rewardlogic Apps.

BUSINESS RESULTS/p>

MotoSport plus customers received a seemless experience with no disruptions. Their program was enhanced so that they can now check their points balance online and through their phones and select and redeem rewards at a push of a button. MotoSport Plus did an audit of their member's activities over the space of a one year period and found that members were now spending 3.8x more than non members up substantially from their previous program.